Designs static and animated visual assets for social media platforms aligned with brand aesthetics and campaign goals. Creates templates for Instagram posts, Stories, LinkedIn carousels, and Facebook ads in tools like Adobe Illustrator and Canva. Develops seasonal and campaign-specific visuals that are eye-catching, on-brand, and platform-optimized. Collaborates with the social media and content team to ensure design aligns with messaging and strategy. Produces infographics, data visualizations, and educational graphics for social sharing. Designs animated GIFs, motion graphics, and short video ads for social media platforms. Maintains and evolves a brand visual system for social media including color, typography, and layout. Ensures all social media graphics meet platform dimension and resolution specifications. Works within tight timelines to deliver multiple creative variations for A/B testing campaigns. Stays updated on social media design trends, color theory, and visual communication best practices. Contributes to the overall brand identity guidelines and visual consistency across all platforms.