Manages social media accounts for food brands, restaurants, or FMCG companies to drive appetite appeal and sales. Creates mouthwatering visual content including recipe videos, food photography, and product showcases. Develops seasonal campaigns around food festivals, national food days, and product launches. Manages influencer and food blogger partnerships for authentic brand promotions and reviews. Engages with the foodie community through polls, recipe contests, and interactive content. Runs Instagram and Facebook ads targeting food lovers, home cooks, and health-conscious consumers. Tracks social media performance metrics including reach, saves, story swipe-ups, and website traffic. Coordinates with the culinary team and chefs to produce expert content and recipe tutorials. Builds UGC campaigns encouraging customers to share meal photos and brand experiences. Monitors food trends, meme culture, and viral recipes to create reactive and timely content. Reports food brand social media performance and audience insights to the marketing manager.