Manages social media presence for EdTech platforms to drive student enrollments, brand awareness, and community growth. Creates educational content including tips, tutorials, infographics, and student success stories. Develops platform-specific strategies for Instagram, YouTube, LinkedIn, and Twitter targeting students and professionals. Manages social media ad campaigns for course promotions, webinar registrations, and app downloads. Builds a community of learners through interactive challenges, live sessions, and student Q&As. Collaborates with instructors and subject matter experts to produce credible educational content. Tracks enrollment attribution from social media campaigns and reports conversion metrics. Uses social proof, testimonials, and alumni stories to build trust and drive conversions. Monitors edtech competitor strategies and identifies differentiation opportunities on social channels. Coordinates with the product team to highlight new course launches and feature updates. Reports social media growth metrics and engagement trends to the marketing leadership team.