Manages social media for healthcare organizations including hospitals, clinics, and wellness brands. Develops health education content that is medically accurate, accessible, and compliant with regulations. Creates campaigns around health awareness days, disease prevention, and wellness lifestyle topics. Engages with patients and the public in an empathetic, informative manner on social platforms. Monitors social media for patient feedback, reputation threats, and health misinformation. Collaborates with doctors, nurses, and healthcare professionals to create expert-led content. Ensures all social content adheres to HIPAA guidelines and medical ethics standards. Manages social media responses during health crises or sensitive public health events. Tracks healthcare-specific social media KPIs including appointment inquiries, profile visits, and health content reach. Builds LinkedIn thought leadership content for medical professionals and hospital leadership. Analyzes audience health concerns and trending medical topics to inform content strategy.