Manages social media channels for e-commerce brands with a focus on driving product discovery, traffic, and conversions. Develops shoppable content strategies across Instagram Shopping, Pinterest, and TikTok Shop. Creates product-focused content including reviews, tutorials, unboxings, and lifestyle shots. Manages social commerce campaigns and tracks direct sales attributed to social media platforms. Collaborates with the product and merchandising team to highlight seasonal and trending products. Runs social media promotions, flash sales, and exclusive discount campaigns to boost conversions. Builds and nurtures a loyal online community of brand customers and advocates. Uses UTM tracking and social commerce analytics to measure revenue impact and ROAS. Coordinates with customer service to address product queries and complaints on social media. Develops user-generated content strategies to feature authentic customer reviews and posts. Reports social commerce metrics and provides actionable insights to the e-commerce team.