Bridges public relations and social media to manage brand image, press coverage, and media relationships online. Develops social media messaging for press releases, product launches, and crisis communication. Monitors brand mentions, journalist coverage, and media sentiment across social platforms. Builds media lists and relationships with journalists, bloggers, and industry influencers on Twitter and LinkedIn. Creates and distributes social-ready press content including quote cards, infographics, and video clips. Coordinates brand responses during public controversies or viral news events with speed and precision. Pitches brand stories to media through social platforms and coordinates interview and feature opportunities. Tracks media coverage and share of voice metrics across social channels. Collaborates with the legal and communications team on sensitive messaging and public statements. Uses social listening tools to measure PR campaign impact and adjust strategy as needed. Prepares media coverage reports summarizing brand visibility, sentiment, and key media placements.