Optimizes social media profiles, content, and posts for improved discoverability and search engine visibility. Conducts keyword research specific to each social platform to inform content and caption strategies. Optimizes YouTube channel metadata including titles, descriptions, tags, and chapters for SEO. Aligns social media content with broader website SEO strategy to build authority and backlinks. Tracks social media search impressions, organic reach, and keyword-driven traffic growth. Audits social profiles for SEO completeness including bios, links, keywords, and content tags. Develops hashtag strategies for Instagram, LinkedIn, and TikTok to maximize organic reach. Works with the content team to ensure social posts reinforce brand search intent signals. Monitors Google Search Console for social-driven website traffic patterns and opportunities. Reports on organic social performance driven by SEO improvements over time. Stays updated on platform search algorithm changes and social SEO best practices.