Develops and executes Snapchat marketing strategies targeting Gen Z and millennial audiences. Creates engaging Snap Stories, Spotlights, and vertical video ads that align with platform culture. Manages Snapchat Ads Manager campaigns for reach, engagement, app installs, and video views. Uses Lens Studio to collaborate with AR filter creators for branded lens campaigns. Tracks Snapchat campaign metrics including story views, swipe-ups, and audience demographics. Works with influencers and Snap Stars for brand partnership content on the platform. Analyzes audience behavior and adjusts content and timing strategy for higher engagement. Develops seasonal and event-based campaigns that resonate with Snapchat's younger user base. Ensures creative assets meet Snapchat's technical specifications and content guidelines. Monitors Snapchat algorithm trends and feature updates to optimize organic reach. Reports campaign performance and presents insights to the broader digital marketing team.