Specializes in creating viral short-form video content for Instagram Reels, YouTube Shorts, and TikTok. Conceptualizes, scripts, shoots, and edits short videos that capture attention within the first 3 seconds. Tracks trending audio, effects, transitions, and formats to keep brand content fresh and discoverable. Uses mobile and professional editing tools to produce polished, platform-native video content. Analyzes video performance metrics including views, shares, saves, and completion rates. Collaborates with creators, brand teams, and influencers for co-created Reels campaigns. Repurposes long-form content into short-form clips for multi-platform distribution. Stays updated on Reels algorithm changes and optimizes content for maximum reach. Develops templates and visual styles for consistent branded short video production. Pitches video series ideas and executes episodic short content strategies. Reports short-form video performance to the broader social media and content team.