Designs comprehensive social media strategies aligned with broader marketing and business objectives. Conducts in-depth audience research, competitor analysis, and platform audits to inform strategy. Defines content pillars, tone of voice, and messaging frameworks for each social platform. Sets measurable social media goals including growth, engagement, reach, and lead generation KPIs. Develops channel-specific playbooks outlining posting frequency, content mix, and paid amplification. Collaborates with content, design, PR, and paid media teams to ensure integrated execution. Stays ahead of emerging platforms, cultural trends, and algorithm changes impacting strategy. Builds quarterly social media roadmaps and presents them to senior leadership for buy-in. Monitors campaign performance and adjusts strategies based on real-time data and insights. Advises brands on platform expansion and content diversification opportunities. Evaluates and recommends social media tools, tech stack, and workflow improvements.