Develops and executes influencer marketing strategies to drive brand awareness, reach, and sales. Identifies and vets influencers across Instagram, YouTube, and emerging platforms for brand alignment. Negotiates contracts, deliverables, timelines, and compensation with influencers and talent agencies. Manages end-to-end influencer campaigns including briefs, content approvals, and publishing. Tracks influencer campaign performance using metrics like reach, EMV, and attributed conversions. Builds long-term ambassador relationships with top-performing influencers for ongoing collaborations. Maintains an influencer database with performance history, audience data, and contact details. Coordinates gifting programs and PR mailers for product seeding campaigns. Collaborates with the legal team to ensure FTC disclosures and compliance. Measures ROI of influencer programs against paid media benchmarks. Stays updated on influencer trends, platform policies, and niche community dynamics.