Manages brand presence on Twitter/X to drive real-time engagement, brand awareness, and customer conversations. Develops a daily tweet calendar including threads, polls, memes, and news commentary for audience engagement. Monitors trending topics and hashtags to insert brand voice into relevant conversations. Engages with followers, influencers, and industry accounts through replies and retweets. Manages Twitter Ads campaigns for promoted tweets, follower growth, and website traffic. Uses social listening tools to track brand mentions, sentiment, and competitor activity. Builds Twitter Lists to monitor key voices, competitors, and industry news efficiently. Coordinates live-tweet events for product launches, events, and brand moments. Analyzes Twitter Analytics for impressions, profile visits, link clicks, and engagement. Handles crisis communication and sensitive brand responses on the platform. Reports performance metrics and audience growth trends to the marketing team.