Plans, creates, and manages Facebook and Instagram advertising campaigns using Meta Ads Manager. Builds custom and lookalike audiences based on customer data, interests, and behavior. Designs and tests multiple ad creatives including images, carousels, and videos for different campaign objectives. Manages campaign budgets, bid strategies, and ad scheduling for optimal ROI. Conducts A/B tests on ad copy, visuals, and targeting parameters to improve conversion rates. Tracks and analyzes campaign metrics such as ROAS, CPA, CTR, and frequency. Works with the creative team to produce high-converting ad assets aligned with campaign goals. Sets up Facebook Pixel and Conversions API for accurate event tracking. Develops full-funnel strategies spanning awareness, consideration, and conversion stages. Prepares performance reports and recommendations for campaign optimization. Stays updated on Meta platform policies, algorithm updates, and new ad formats.