Manages brand LinkedIn presence with a focus on B2B marketing, employer branding, and thought leadership. Creates and schedules LinkedIn posts, articles, polls, and carousels to engage professional audiences. Develops and executes LinkedIn ad campaigns including sponsored content, InMail, and text ads. Builds LinkedIn newsletters and document posts to increase organic reach and engagement. Optimizes the company page for SEO, keyword relevance, and profile completeness. Grows employee advocacy programs to amplify brand content through staff networks. Tracks LinkedIn analytics including impressions, engagement, follower demographics, and lead quality. Collaborates with executives to develop compelling leadership posts and industry insights. Identifies LinkedIn Groups and events relevant to the brand's niche for outreach. Runs lead generation campaigns and manages LinkedIn Lead Gen Forms. Monitors platform changes and best practices to continuously improve organic and paid performance.