Creates engaging and platform-specific content including reels, posts, stories, and short-form videos for brand social media channels. Develops original concepts and scripts for video, graphic, and written content. Collaborates with the design team to produce visually appealing assets for campaigns. Researches trending formats, hashtags, and viral content styles to maximize reach. Maintains a consistent posting schedule and content calendar. Edits videos using tools like Adobe Premiere, CapCut, or Final Cut Pro. Engages with followers through comments and DMs to build community loyalty. Tracks content performance using native analytics and third-party tools. Pitches creative ideas to the marketing lead for seasonal and promotional campaigns. Adapts brand messaging for different audience segments across platforms. Supports influencer and UGC (user-generated content) campaigns effectively.