Develops brand strategies and annual marketing plans for assigned products. Conducts market research to understand patient and physician unmet needs. Creates promotional materials including visual aids, brochures, and e-detailing. Manages product lifecycle from launch through maturity and patent expiry. Coordinates with medical affairs for clinical data support and publications. Plans and executes CME programs, symposia, and scientific conferences. Develops sales training content and conducts brand training for field force. Tracks brand performance metrics and prepares monthly brand review reports. Manages advertising agency and vendor relationships for creative deliverables. Monitors competitor brands and prepares competitive intelligence reports. Coordinates with supply chain for demand forecasting and inventory planning. Works closely with regulatory and legal teams for material approval processes. Stays updated with therapeutic trends, treatment guidelines, and new evidence.