Leads sales operations across multiple districts or states in the region. Drives achievement of regional revenue targets across all product portfolios. Manages a team of Area Sales Managers and their field forces. Develops regional business plans aligned with national sales strategy. Builds and nurtures relationships with top KOLs, hospital heads, and chains. Analyses regional market trends and develops strategies to capture market share. Conducts performance reviews and appraisals for all Area Sales Managers. Oversees product launches, campaigns, and promotional activities in the region. Monitors inventory levels with stockists and distributors in the region. Coordinates with marketing, medical affairs, and supply chain teams. Prepares quarterly business reviews and presents to national sales leadership. Ensures adherence to company policies, ethical codes, and UCPMP guidelines. Stays current with market dynamics, pricing changes, and competitive landscape.